My Business Goals – reworded
This morning I finished rewording my business goals. I’m now working on breaking down the big ones down into smaller steps and creating tabs in my spreadsheet for each month of 2007 and have started assigning the tasks out to the appropriate months.
I’ve rewritten the goals as if I have already achieved them (see yesterday’s as to why) and they are very specific and measurable. I’m very specific about the timing of many of these things so I can do some realistic planning on what to do when.
Art Business Goal – timing:
- I work on my art business 5 hours a week. This time does not include blogging and general email correspondence, which I continue to do as needed basis.
Marketing Tools (these are things I need in place so I can promote myself – generally once they are completed they don’t need to be redone, just updated once in a while):
- I put together detailed plan/schedule for meeting my 2007 art goals.
- I purchase a new Dell laptop (specific geek details removed for this post).
- I purchase a backup system for my laptop and back up my computer once a month.
- I organize my art business files on my new computer is a useful way.
- I update by blog by redoing the categories, adding technorati tags (if it seems useful), fixing the automatic update, adding a “how-to” grouping of posts in the sidebar and general clean up as needed.
- I update the structure of my website to accommodate more artwork, an archive for shows and an inspiration page.
- I build an email mailing list for my studio newsletter.
- I move the inventory of my artwork from my spreadsheet to the database I purchased for this purpose .
- I build a mailing list for press releases.
- I keep my snail-mail mailing list current by updating it 4 times this year in Feb, May, Aug, Nov.
- I devise a better way to keep track of art opportunities.I devise a useful way to keep track of all of the art opportunities that come my way.
Promotion (these are activities that use the tools above to get my work out there in the world):
- I obtain 3 new solo shows for 2008 and beyond, targeting university/non-profit galleries and museums.
- I send out 2-4 show proposals per month to meet the above deadline.
- I enter exactly 5 high quality national juried art/craft/fiber shows. I will not pay to enter any more juried shows that are for quilts only (with the exception of Quilt National and maybe Sedgwick).
- I update the artwork on my website 2 times in 2007, in May and November.
- I update the listing/news on main website 3 times this year, in January, May, September.
- I continue to regularly update my blog with my progress with my art.
- I start an online Studio Newsletter with 3 issues in 2007 in March, July, and Nov.
Posted by Lisa in: Goals and Intention
After reading yesterday’s post, I took a closer look at my own goals. This morning, I started re-writing them with attention to specific, detailed and attainable goals. I’m also going to start working on entering them into a spreadsheet…it seems a little more efficient then putting them in my journal, where I’ll have to search and search to find them again next year.
Backup! Don’t waste time, you remember what happened to me? Even now I am still reaping the consequences of my actions, almost 2 months post computer crash.
I am impressed with how you are managing your goals. It’s making me think that perhaps I should have some artistic goals, as well….. BTW, thanks for the link! I really appreciate that. Cheers from Boston=:)
It’s interesting to see you state your goals in terms of time spent (eg. ” I work on my art biz. 5 hrs. per week”). I’m curious. What does time spent represent to you?
Cynthia – I know I know – I need to backup. I found a website that looks promising for an interim solution. Maybe this weekend. Sounds like your goals are really shaping up – cool!
Hi LB. No problem – I like to link to interesting sites and yours is great – beads and music all in one.
Elizabeth – I think that is a hard question to answer and it’s probably very personal and different for each artist. I did write a post about this recently here that goes into a bit more details about the art part. But the business part – I’m still not sure how to motivate myself to track or what exactly it all entails so it’s something I’ll be figuring out over the next few months.
I made a brief list of 5 goals for 2007 but , after readin yours, realize that I need to make them more specific and really think abou titmore and write them down.
Thanks, Linda