
Structures #62 © 2007 33" x 19"
A Slow Reply
Eight or nine months ago Meagan asked me the following question on one of my posts:
Something a little off topic, but still related: How do you know when your art work is “good enough” to start marketing it? (Obviously this isn’t a problem for you, Lisa, since your art is amazing!) Previous commenters (Ed) have mentioned that in the beginning of their career, they sold stuff that really wasn’t very good. How do you know when your art work has reached that particular level?
I’ve had a draft of this question sitting around waiting for an answer ever since. As I wasn’t up to a dissection of my studio newsletter as promised, I decided to go back and deliver on an older unanswered query.
It’s about Growth
The article I wrote was about selling my artwork (click to read). My thoughts have changed over the years and today I will answer this differently than I might have 3 or 5 or 8 years ago when I was not looking to pursue an income generating career from my art.
Today my answer is: You are ready to start marketing your artwork when you are ready to take that bold step and put yourself out there. It’s a big leap as it comes with many risks but also many rewards.
Sure, five years from now you might look back and think "Oh my gosh, I can’t believe I tried to sell that junk." But that’s the future. What matters is right now, today, this moment. How do you feel about your artwork? Are you happy with it? Do you think it is good? Do you want to market it? Great – go for it.
And I don’t think that’s such a bad future, to be a bit embarrassed about your work from years back, because it means you are growing as an artist. This is a great thing. Maybe something to look forward to.
How Will You Handle Set Backs
Artists are often advised to ask others for opinions about their work. Is it good enough? Will it sell? While this isn’t bad advice I’m not sure I’d recommend that. I suggest just going with your intuition. If you have the desire and resources to market your artwork, then go for it!
What’s the worse thing that could happen? You might fail on first try. The question is, what will you do with that failure? Will you let it destroy your dream? If so maybe you aren’t ready. I think this is probably the single most important question to answer.
Sure you might never face rejection, but chances are good you’ll face more than a few "we aren’t interested" situations. As Christine Kane says:
SWSWSWSW: Some will. Some won’t. So what? Someone’s waiting!
[Read her excellent article about not taking things personally here]
Even if you do face failure you might learn something. You might get better and grow. You might find new ways to do things. You might meet people that want to help you over that hurdle.
When you are ready to fall down and get up and keep on going. That’s when you are ready.
I’m Finally Ready
I’ve been making art that I really love for the past 10 years. Yet I’ve never taken the leap to go after an solid income with my art. I always have an excuse:
- I need to build up cash reserves.
- The kids are only at home for a few short (18) years.
- This work isn’t quite good enough yet.
- No one buys art quilts.
- I could never replace my software engineering salary with an art income.
Well, no more. I’m doing whatever it takes to get rid of the day job and replace it with the art income.
First up on the list of to-dos is to sell the house that requires a really big income. If I wait until I have enough money from my art to pay this mortgage it could be a pretty long wait. So I’m short circuiting that problem and downsizing.
It’s a huge task and when I think of all that needs to be done to get this huge home on the market I freak out, which is the reason I’m still here. I thought about moving 6 years ago after my divorce and then again 3 years ago, but I didn’t have the courage to do it.
Now it’s the year of courage, which gives me the focus needed to work through all that needs done. I don’t think about the huge list of to-dos. I make short lists of easily doable tasks. Things I can accomplish in a few hours. I’m just focusing on each step, one and time, and steady progress is made every day.
In the meantime I’m not ignoring my art. I’m in the 7th day of Artist Breakthrough Program with Alyson Stanfield and it’s fabulous. I’ve made huge strides in getting my new website ready to go. Tomorrow I’ll blog about how I did with my goals this week and what’s up for next week.
And yes – at some point I’ll write about all I learned when doing my studio newsletter. Hopefully you will not have to wait 8-9 months for that answer.
The above image was the one I selected for this post 9 months ago, I can’t tell you why. It’s orange. Maybe that was it.