Continuing with my review of the American Craft Council Show in Baltimore last February, today I want to discuss marketing materials.
I made the decision to go with business card to hand out to people in my booth – this was mistake #1.
Many artists were handing out larger postcards, which meant it was harder for people to hold my little business cards and they were more likely to drop them if they were holding the cards in their hand, which many people were doing.
If at a networking event you hand out postcards, well – your card sticks out as it is too big and noone has anywhere to put it as they are collecting business cards.
So we need to match our card size to the event.
I was certainly not the only artist handing out business cards but next year, I’ll be handing out postcards.
My business cards were Moo cards and I spent much too long picking images for the card (they make it too fun!)
I have been out of business cards for over a year and when selecting images for my cards I was thinking long term as I figured I’d have these for a few years.
This was mistake #2.
I should have thought only of this event and the purpose of these cards – which was to remind people of my booth once they got home.
What I really needed was images of Structures #32, which is the piece that stopped people in their tracks and drew them to my booth.
Structures #32 in my Booth
Well duh :)
So next year not only will I have larger cards – I will have cards of the specific work in my booth.
In retrospect this seems rather obvious but it wasn’t so obvious before the show. Which is why it was so valuable to exhibit the first time around with an open mind so I could learn as much as possible.