This post is the second in a series of post exhibit reviews about the American Craft Council show in Baltimore last February.
I want dive into the lessons I learned in this next group of articles.
As this was the first time I have ever set up a booth, I spent the majority of my effort on the logistics: the booth, the shipping, etc, etc.
This is a huge undertaking and it was necessary to get a solid understanding of this part of the adventure to be successful.
So the first thing I learned were the logistics.Â I now have a system for preparing for a show.Â I saved my notes from the first round and wrote them up into a check list that I can follow next year.
I believe in turning most anything I do into a system so I don’t have to reinvent the wheel every time I do something.
Fortunately I have been a prolific artist for years and I didn’t have to worry about having enough artwork to fill my booth. I had plenty and brought along enough so I could try out different displays.
Once I arrived at the show, I set a goal to learn as much as possible on how to set up a booth to sell as much work as possible.
I studied other artists booths.
I experimented with the layout of art within my booth – sometimes packing the walls full of art and and other times keeping it simpler.
Here are a few different options I played with:
Another Layout of Work
It was fun to observe what other artists were doing and explore options with my own work and watch reactions.
I can boil down what I learned into a single thought: having a tight, cohesive story is ideal.
Although it sounds a bit counter-intuitive – minimizing choice is important. Having a clear simple story – both in design and color – is the lesson I took away from my experience.
Even though I work almost exclusively in a series – my story wasn’t as cohesive as it could have been.
Next year, since I have the logistics down, I’ll be focusing my time on creating a strong clear message with the artwork I exhibit in my booth.