Lisa Call

ACEO #35
©2009 Lisa Call
3.5" x 2.5"
ACEO – textiles, beaded, thread
Purchase Here

Coaching

I hired Christine Kane as my coach this year and joined her platinum level mastermind coaching circle. I’ve learned much from Christine over the past couple years and appreciate all she has to offer and very highly recommend her Uplevel Your Life Mastery program and retreats.

Christine has leveraged a very popular and successful method of marketing online, ie The Client Attraction System + variations from other online gurus, and is now fabulously successful and teaching marketing along with the mindset work she is so amazing at.

I have no doubt Christine will be excellent teaching the business and marketing stuff also and I’m sure her clients will be equally successful when they follow these formulas because they do work.

Problem is that style of marketing is not for me. Doesn’t fit my personality, doesn’t fit my goals, doesn’t sound like fun to do, etc. The result was a lot of friction in our coaching relationship and so last week it came to an end.

I still think Christine is fabulous and am grateful for all she gives the world, she just isn’t the person to help me with my business decisions. I am now working with a local coach here in Denver as I find in person meetings to be a better fit for my needs.

Transparency

The standard of success in life isn’t the things. It isn’t the money or the stuff — it is absolutely the amount of joy you feel.

— Abraham

My way of writing and marketing is very simply stated with a single word: transparency. Pretty much not much happens that I don’t write about the “why” of it. Like pricing of my artwork or this post, explaining this decision. This is me at my authentic best and where I find joy.

I’m not a pioneer in this type of marketing (Steve Pavlina is an example of a very successful blogger using a similar style) and over on makebigart I’ll write more about the different styles of online marketing some day as it is interesting look at the marketing on the internet and think about how the different ideas can be leveraged in selling art online.

I absolutely believe in abundance and I have no doubt that my style of marketing will bring me exactly the success and joy and I am looking for.

Butler Museum Show Opening

Saturday was the opening party for the show in Ohio at the Butler curated by Mary Lou Alexander. The show looks great, Mary Lou did an excellent job and I had a wonderful relaxing trip and am recharged and ready to get back to life.

I flew out to Ohio late friday evening and got into Akron around midnight so I went directly to a nice airport hotel and slept for many many hours. I got up late, soaked in the hot tub, went for a swim and finally made it over to the Youngstown area around 1pm. Perfect start to the weekend.

After helping Mary Lou with the flower arrangements (my part was to do absolutely nothing, which I’m sure was a big help) we went over to the Butler to deliver the last minute stuff and I got an early preview of the show, which, as I already mentioned, looked great.

Back to Mary Lou’s and more relaxing before heading to the opening party. I wore the same dress I have worn to every single opening the past 3 or 4 years. I might want to think about shopping again in a year or so.

The opening, and big party following at Mary Lou’s house, was great fun meeting new people and catching up with old friends. I knew most of the other artists in the show and we see each other around the country, although mostly in Ohio, as we go from show to show. Always fun to hear how things are going.

Sunday was spent doing pretty much nothing. Sleeping, reading the in sun, trying out Mary Lou’s endless swimming pool (very cool) and another trip over to see the Butler show for a bit. We also went to a gallery in Warren Ohio for an opening – crocheted pieces draped over wooden forms and hung on the wall. Absolutely stunning. A perfectly relaxing day enjoying the beautiful fall weather.

My desire/plan to spend much time reading, journaling and thinking over the weekend worked out great. The word authentic ran through my head often. Whatever balance it is I’m searching for must feel right to me or it’s just time management and not balance. I don’t have answers but I do have a renewed sense of what is authentic and what I need.

I flew back home this morning and put in a 1/2 day of work in the office before coming home to figure out what to cook for dinner for a kid that broke a tooth in my absence. Never a dull moment.

Now time to unpack and head to the studio for an hour. I’ll regroup tomorrow and figure out what is next up on the agenda for the art business stuff.

Images from the weekend:

My work in the show (click for larger image):

 
My other work in the show (click for larger image):

 
Flowers from Mary Lou’s garden:

 
The trees in Mary Lou’s yard. Her home is a paradise:

 
The sky was Colorado blue and the weather was perfect:

Why More on Twitter

Clint Watson offered for me to write a guest post on his blog over at Fine Art Views after my previous post about twitter.

This is that post – I’ve sent it to Clint to post but am also posting it on my blog, which is probably against some blogging etiquette rule but I write best in wordpress after all these years of blogging (I know – kinda weird huh) and it seems silly not to hit publish for my readers, as my experience is few people actually follow links in a post. Although I do recommend Clints blog as he as some interesting opinions about marketing art. So check out his blog here: Clint Watson’s Fine Arts View Blog.

Why Tweet

My top 10 List of reasons I might think writing a tweet for twitter is a better use of my time than creating art in response to Clint’s comment on his blog:

Why ANY artist would think that sending a “Twit” is a better use of their time than creating art is totally beyond me.

My list:

1. As an artist if I made art 24/7 and never marketed it I would eventually run out of room in my house for the art. I spend a full 50% of my time running my art business. I think Clint knows this as he advocates blogging, so I will assume his comment meant "why would an artist tweet vs. doing any other marketing activity".
2. I do not view what I do as "selling" my art. Instead I look to just be me. Authenticity is my goal in marketing myself and therefore my art. For me this means having a conversation, not selling. Making a connection is what I’m interested in, not doing the hard sell. Even if not connecting with a real live collector every minute on twitter, it is all a wonderful opportunity for being authentic and writing openly about myself and my art.
3. Twitter gives me a chance to be authentic in a different way than with my blog. With my blog I put a lot of thought into my posts. They tend to get long and can take a few hours to compose as I edit and re-edit a lot. My tweets are much quicker thoughts dashed off in a few moments. It’s basically me, uncensored. Very authentic.
4. I think with twitter, at least the people that are using it to connect and not sell, you get to see the real person behind the art. It’s a fine line to walk between being boring, giving too much information and too much self promotion. I find myself dropping the feeds that are only about selling – it annoys me and adds zero value to my life. I want a conversation with someone that feels like a real person. I don’t watch tv, I block ads on the web via adblock in firefox, I rarely listen to the radio, read no newspapers and few magazines – my tolerance for advertising is very low – if I feel all I’m getting is an ad – I’ll turn it off.
5. I believe social media could likely become a more effective method of communicating with ones tribe than email. I think we are all completely overloaded with email. There is simply too much of it and we need a more efficient way to communicate. I find myself emailing less and less the more I use twitter. I can’t see into the future but I see the present and I see a lot people not liking email so much. At my day job as a software engineer, email has been rendered virtually useless as noone has time to read it anymore. A very common theme I hear from artists is that email takes up way too much time. I don’t view twitter just as addition to email, but hopefully a way to reduce that email so it takes less time.
6. I’ve been online since 1983. Admittedly I’m a geek. For me, one of the most natural ways for me to communicate is online and I’m very comfortable in public chat type forums. This is absolutely authentic for me. I think some people communicate well this way, others don’t.
7. I can completely relate to Steve Pavlina’s comment on his latest blog post about facebook:
   

   No doubt some people will question how Facebook could help me with my business. The truth is that I don’t really care. My modus operandi is to pursue growth experiences and mold my business around that, not the other way around. So all I’m looking for on Facebook is to make new connections that can lead to interesting growth experiences. I don’t center my life around a profit motive.

   There is more to being an artist than making cash from the art. Connecting with other artists is incredibly valuable on both a personal and professional level. Where will it lead? Let’s find out.

8. I find some really great information on twitter that helps with with my art career. References to articles and tools that other artists are using. While this might not be a direct sale of art to a collector, who’s to say that an opportunity I learn about via twitter doesn’t? It’s networking at it’s finest for only a few minutes a day.
9. My 16 year old son tells me only old people email. Kids text, they use social media. Email is too heavy weight for them. My son assures me I am far from cool, but at least I’m willing to give this new thing a try.
10. I buy art. I’m on twitter. I found art on twitter I liked. I bought it. I do not believe I am the only artist that buys art. And if I am, well so be it. Hopefully someday I’ll buy one of my own pieces and twitter will pay off.

My Thoughts Without Numbers

Okay – truth in advertising here – this isn’t really a top ten list. It’s just a random list of the things I thought of in no particular order and I attached numbers to the paragraphs because I always wanted to write a top 10 list.

I have no idea what the future of twitter might be and what type of value I might get out of it in the long run. And honestly, I don’ really care, which is why it has taken me over a week to finally sit down and write the article I promised Clint.

The short answer on why it is not beyond me to understand why an artist (me) might tweet instead of make art: Making art is a solitary activity. As a full time software engineer and full time artist, my opportunities for getting out are fairly limited. Twitter is a way to connect with my tribe in a very immediate way. It’s a fairly new way for artists to connect and I have no doubt I am making all sorts of "mistakes" that I will cringe or laugh about in the future, which is a large part of the appeal – testing it out and seeing where it will take me.

A final note. This is my experience. I’m not saying other artists should or shouldn’t hop onto the social media bandwagon. I think everyone needs to evaluate it for themselves and determine if it will fit into their art career. I’m happy to see Clint is actively using twitter now and his opinion in the future will be based on experience.

Still More

After writing this I can see I might have another post about twitter in the future. About how I actually use it. I think that might be of help of those that want to try out twitter but aren’t sure what to write about. Look for that post some day in the future. Not sure when.

 
PS – You can follow me on twitter here: Lisa Call’s Twitter Profile.

PSS – You can friend me on facebook here (just note in the request you read my blog): Lisa Call’s Facebook Profile.

PSS – Clint always does a PS so I felt I should follow the tradition for this post.